In January 2021, Mobisola decided to take a step back and pause her brand called W.E.I.R.D Brand at the time. She realized she had launched too soon in 2020, and the brand wasn’t what it was meant to be. By March 2021, the direction of what this brand will be about came along, things started to become clearer. Fast-forward to 2024—on a particularly tearful night, Mobisola found herself questioning everything. She felt stuck, unfulfilled, and overwhelmed with uncertainty. In the quiet of that moment, she heard the word Zane in her spirit. She knew instantly: this was it.
